How to Price Your Community Correctly

Welcome here again, sunny friend
(yeah, if you know that Helio means Sun then you got me)

Let me show you how to price your community in the right way depending on the traffic (and where you pull it from - what socials), what niche you are in, and what personal brand you got

If you don’t have a personal brand, this guide might be inaccurate

Why so?
Well, because people who come to you aren’t as warm as they should be

They don’t trust you as much unless you got some sort of a nice branding

Look up “Grim Hustle”, those guys know how to build a brand
(and still, they got a face of the brand, so it’s somewhat a personal brand too)


Let’s see each of the socials and the pricing based on your option:

1) Short-form Content (TikTok, Instagram Reels, & YouTube Shorts)

Standard pricing: $20 - $40/month

2) Long-form Content (YouTube, Twitter, & LinkedIn)

Standard pricing: $60 - $100/month

Those are rough numbers and they will highly depend on the demographic you are targeting, what niche you are in, how good the offer of your community is (a really overlooked aspect, especially since there are way too many communities now). If you are in money-making niche (and it’s not as saturated as copywriting, let’s say), you can charge higher than in cooking niche.

Let’s get to topic of niches:

Let’s say I am a content creator and I got around 10,000 followers (assuming my account is not dead-dead)

Short-Form Platforms:

Make Money Niche - $40 - $70/month

Fitness/Cooking Niche - $20 - $40/month

Long Form Platforms:

Make Money Niche - $60 - $100/month

Gym/Cooking Niche - $40 - $100/month

Why such a price range?
Because niche plays a big role in how you can price your community.
If you teach people how to make money, they can pay a lot more than people who are just learning from you how to improve their hobbies - fitness, golfing, basketball, cooking, knitting, etc.

Also, bear in mind, an audience that consumes long-form content is usually more mature and spends more time with you, and knows your story better.
That’s why for long-form platforms it makes sense to charge higher, they can just invest more.

Now onto a third most important factor, personal brand

It took me a while to recognize how to value each personal brand.
There are no metrics that come to this.

Like even if you have a huge engagement, that doesn’t mean that people will buy from you.

And most people think that if you’re a small content creator, then no one will buy your membership.

Well, it’s a bit too far from the truth.

You have one advantage as a small content creator.
It will always appear as if you know more than someone who got a huge brand.

You are flying under radars of masses, so you must have something valuable to offer others.

So if you market yourself correctly, then you will rise above big competitors.

However, you’d need to price it higher, just because of sheer volume of people who can join.

Expect 0.5% of conversions on the amount of followers you got
(by the way, your newsletter conversions will be most likely higher, aim for $2-3 per subscriber if you have good open rates and an active list)

Big brands can allow themselves to sell something for lower price and get more people in.
(But, you need to keep the quality high too, control churn and get feedback from people, which can be hard to do alone)

Once you figure out a middle ground between all of those factors, you will be able to find out perfect pricing.

Oh, and don’t forget that churn in a thing, members will leave.
So, ultimately, adding some sort of a high-ticket program as an upsell should be a goal.

If you got any more questions for your specific case, feel free to ask here

Have a great day, as usual,
Valeria