#3 Social Media ≠ Community | HelioHype | 💜💛

Hello, my dear Helio!

I'll try to keep this letter short and sweet.Why?Because there's nothing to discuss in this topic!

But people still say: "I have a community on Twitter (Instagram, TikTok, [Insert_Your_Name])"Well, you can't have a community on social media.

This is a fact. I don't want people to be so misledI don't want anyone to try to fight against it.I don't want any community builder say "Twitter is a platform for a community"

What's the difference?

For you to understand the difference between audience (on social media) and a community, I'll give you an example.

Let's say there's a writer who has a book.Can you feel the difference between reading that writer's book and going on a meeting in a bookstore with him/her ?

That's the point.When you're reading someone's book (a.k.a social media profile), you don't talk to that person (unless you're crazy and make him/her talk in your head 😂)When you're talking to that person while meeting with other fans (a.k.a meet in a community), you can ask questions and make connections with others.

What's more valuable to you?

I think that almost all of you will say that meeting is cooler than reading a book.Not only because it's hard to read a book, but because we value connections.Connections are what makes our life meaningful and bright.We were made to be in tribes, not sit by ourselves.Get out of your cage, join communities.

Seriously, I can't stress enough on how surroundings impact you. So, the next time some friends tell you to join a group chat, know that they want you to join a community that might change your life.

And don't call Twitter a community anymore, alright 😂 ?

I'd like to leave you with this table, so that you can always remember what I was talking about here:

Community is defined by Peer-to-Peer interactions (talking to each other).Audience is defined by one-way communication with an influencer.

Community is your own land (people won't run away, no one can ban).Audience is a rented land.

I hope it cleared some storm of confusion.By the way, if you've read it till the end, today I'll be hosting a Twitter Space with an amazing podcaster Mya Parker and I'd be glad if you join us today!

See you next Sunday!Yours,Valeria