#10 The only proper way to market in 2023 | HelioHype | 💜💛

Hello, my dear Helio

What was 2022 for you like? (you should reply to me with a letter, I want to know)For me, 2022 was the best year I've ever had in my life so far.I've realized that I should lean on my strength, not weaknesses. I should use my ability to connect people together for a noble purpose, instead of letting my talent go to waste.What I've got to know in 2022 was the importance of building community in the proper way.And the only way to do it is this:

This visual is extremely simple and important to understand at the same time.You need to gather the audience, which you cultivate in your newsletter (or you mightn't do that), and then give them a community to hang around in.After you gave enough value to people or gave them an opportunity to network, you can finally have some sort of an upsell to a service.This approach gives you a lot of benefits:

• You're creating a brand

• You're gathering a loyal crowd

• You're building your own trustworthy brand

• You're freeing up time to service people who need that

• You're becoming one of the first ones to create a community

See - building a community is always a good idea, no matter what your initial funnel is/was.Even more, a community is a good idea no matter whether you're a course creator or a company founder. Gathering people is the most overlooked way to make your offer stand out.Gathering people is the most overlooked way of gaining social proof.Gathering people is the most overlooked way of marketing.We just forgot the basics.Hope you'll use this knowledge to make 2023 even better.

Yours,Valeria